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The 2022 global metauniverse conference explores an efficient path for the implementation of metauniverse industry

Shang Bing, chairman of the China Internet association and former Vice Minister of the Ministry of industry and information technology, said at the meeting that the vigorous development of new business forms of the digital economy is becoming an important driving force to promote world economic growth, and at the same time, it is accelerating the digitization process of economic society. How to make good use of digital technologies such as meta universe, big data, cloud computing and artificial intelligence to improve the modernization level of industrial development, information consumption and social governance, and better serve economic and social development and the improvement of people's lives has become an important topic of the times.

1. Strengthening the infrastructure construction of the meta universe

The development of meta universe is inseparable from the construction of hardware equipment. Shang Bing believes that the development of meta universe needs to encourage innovation and strengthen core technology research and application research and development. Specifically, we should solidly promote the research on the core digital technology at the bottom of the meta universe, focus on solving the technical limitations, and explore the integration and innovation of 5g, VR / Ar / MR, artificial intelligence, blockchain, digital twin and other new generation digital technologies in the immersive business form of the meta universe.
In the view of Wang Tianguang, deputy director of Shanghai Communications Administration, the development of the meta universe needs a strong foundation. "Shanghai Communications Administration will continue to promote the construction of communication network infrastructure. Through the implementation of the 'computing power Pujiang' action plan, it will actively promote basic telecom enterprises and industrial parties to speed up the layout and construction of 5g computing power center and other new infrastructure construction, so as to lay a solid foundation for the development of the source." Wang Tianguang said.
Shang Bing said that the development of metauniverse needs very strong network infrastructure, computing network and middle platform capacity, and the construction of new information infrastructure such as 5g network, data center and industrial Internet should be accelerated. At the same time, it is necessary to continue to carry out forward-looking and overall research, strengthen overall planning, and consolidate the network infrastructure and underlying basic technology base for the future development of the meta universe, focusing on the infrastructure layout of the meta universe and the innovative application of core technologies.
In addition, it is equally important to strengthen basic research and personnel training. "We should focus on key core technologies, strive to make new breakthroughs in theoretical methods and tool systems, and enrich the source supply quality of technology and industry. Talent is the first resource. We should explore mechanisms such as industry university cooperation, domestic cooperation, foreign cooperation and cross-border cooperation, create a fertile ground for talent growth and training, and improve soft infrastructure construction." Ma Xingfa, vice chairman of Shanghai Association for science and technology, said that at present, we should speed up the application of the meta universe, attract talents and formulate preferential policies.

2. The application prospect of digital human is broad

Although the hardware and software infrastructure related to the metauniverse is developing in both directions, the development of relevant application scenarios is still in the early stage.
In many meta universe application scenarios, digital people (also known as "virtual people") have the fastest pace and are at the forefront of development. In the view of the industry, the technologies related to digital people are more mature and easier to realize than other application scenarios. "Digital people mainly rely on various technology engines, including XR engine, modeling technology, machine learning, AI algorithm + 3D production, streaming media and 5g technology." He Yan, general manager of modern service business department of Shanghai Unicom, said that the rapid development of basic technology will promote digital people to enter public life faster.
The reporter noted that among the existing applications of digital people, digital people in the financial field are the most extensive. For example, the demo of financial digital person launched by gu'ao technology, and the anchor of virtual digital person of Shanghai Securities News produced by fengyuzhu, Shangzhen.
Digital people take the lead in the financial field, which is inseparable from its technical advantages. It is understood that if the crawler and other technologies are used together, it only takes 20 minutes from the release of the financial report to the generation of a financial report video with a digital person's explanation, which greatly improves the speed compared with manual work.
In addition to financial digital people, digital people are also frequently used in cultural and entertainment scenes. The participation of digital people makes digital music in the low ebb period, such as the spring breeze blowing on the face, make it "refreshing". More and more digital people help online concerts and digital entertainment activities, bringing new application scenarios for digital music.
With the help of digital people, the tourism industry has become more dynamic. It is understood that the new mode of yuanlv Shanghai developed by Shanghai Unicom uses technologies such as digital human interpretation and augmented reality guidance to develop new modes such as panoramic tourism around landmark buildings and scenic spots such as historical and cultural areas, museums, art galleries and amusement parks.
With the development of digital people, the scene construction of digital people is becoming more and more perfect. He Yan said that the online shopping experience is enabled by integrating immersive and digital people technologies. In the live delivery and virtual shopping, the user experience has been improved, and the offline business operation mode has also been broadened.
In addition, there are many digital people applicable scenarios in full swing. For example, Shanghai Unicom is accelerating the promotion of digital exhibitions, encouraging the creation of cloud exhibition halls and digital exhibition halls, providing immersive display services, developing panoramic tour services, encouraging venues to create virtual full scene tour applications, and improving indoor navigation, commercial shopping guide, parking and car body search.

3. It still takes time for the scene to mature
The development trend of digital people is good and the prospect is optimistic. It is expected to become the "ticket" for people to enter the meta universe. Fei Yuanhua, President of the digital people business department of Weiling times, said: "digital people are the indigenous people of the meta universe and the most important medium for human beings to enter the meta universe."
However, at present, the development of digital people is still limited by hardware technology, and it needs further breakthroughs in technology. For example, the expression of some digital people is stiff, and it still takes time for timely feedback.
In addition, the establishment of digital human image involves the reconstruction of digital human face, the synchronization of sound and picture, voice driving, etc. it also needs to cooperate with the creation of digital human supporting assets, clothing and scenes. All these need to optimize the hardware and technical support to simplify the technical operation process and reduce the cost of the technology. Weiling era is taking the digital people platform as the cut-off point to increase the public's access to the digital people image.
The public's understanding of digital people also needs the establishment of cognition and the cultivation of mind. He Yan said that the current general trend in the industry is to select different types of digital people according to different scenarios. "Digital person IP refers to a digital person that exists only in the virtual world, but not in the real world and has its own specific person; service-oriented digital person virtualizes the role of service in the real world, such as commentator, guide, etc.; identity oriented digital person is the virtual identity of a real person."