News Center

Beijing International Film Festival "Yuan universe Film Forum"

Related activities of the 12th Beijing International Film Festival, the first "Yuan universe Film Forum" is about to open on Tencent News Online. The forum was jointly held by the Organizing Committee of Beijing International Film Festival and mandrill pictures. Cui Yan, director of the Beijing International Film Festival operation center of Beijing Radio and television station and executive deputy director of the Beijing International Film Festival Organizing Committee Office, and Mei Shitian, the promoter of the Beijing International Film Festival yuancosmos, jointly invited important industry guests such as director Yin Li, film scholar Dai Jinhua, co-founder of Huayi Brothers Wang Zhonglei, screenwriter Liu Yi, digital economist Zhao Guodong, and the first yuancosmos Film Forum partner Beijing Hyundai, Let's walk into the digital reality integration forum space created by mandrill mapping, and immersively discuss the meta universe and the development of the film and television industry.

With rapid development, wide radiation range and deep influence, the digital economy is promoting profound changes in the mode of production and lifestyle, and has become a key force in restructuring global factor resources, reshaping the global economic structure and changing the global competition pattern. In the context of the overall development of China's digital economy, the concept of the meta universe continues to heat up. Digital content creation is an important part of the construction of the meta universe, and the film and television industry is one of the main forces of digital content creation. In the context of promoting the implementation of the national digital economy development strategy and the national cultural digitization strategy, the 12th Beijing International Film Festival solemnly increased the relevant activities "meta universe Film Forum", We sincerely invite practitioners and researchers in film and television and technology related fields to jointly explore new opportunities for digital innovation technology to stimulate the development of the film industry on the occasion of the 20th anniversary of China's film reform, guide digital innovation to enable the new development of China's film and television industry, and help China's film and television industry open the door of the yuan universe with the vigorous development of digital economy.

There is a natural connection between the metauniverse and the film and television industry: on the one hand, human beings' initial concrete perception of the abstract concept of "metauniverse" comes from science fiction movies. On the other hand, film is the product of the combination of art and technology. Every technological change promotes the innovative development of film. How will the new Internet application and social form of digital real integration produced by the integration of a variety of new technologies in the metauniverse change the movie viewing experience? How to stimulate artistic creation? How to promote the development of film and television industry? How to affect the cultural and recreational life of the whole people? How does the metauniverse + film and television industry help to fully implement the national cultural digitalization strategy? The first "meta universe Film Forum" and its partner Beijing Hyundai hope to start a useful discussion.

Cui Yan talked about his feelings about metauniverse in his speech: "I believe that metauniverse, as the epitome of many high-tech, will bring a stronger driving force to the development of film. Metauniverse integrates the new Internet applications and social forms of digital and real integration produced by a variety of new technologies."

As a member of the CPPCC National Committee, vice chairman of the Chinese filmmakers Association and vice chairman of the Chinese Film Directors Association, the famous director Yin Li is not only a first-line film director, but also an important figure in the overall planning of Chinese films. He believes that in the face of the meta universe, the appearance of the film has changed, and people will no longer debate whether it is entertainment or art. In the plural marginality, new artistic forms and new artistic languages will emerge. At the same time, the relationship between the audience and the creator is also changing. There are many imaginable spaces, whether interactive, immersive, or audience participation.

Dai Jinhua, a professor in the Chinese Department of Peking University, has been engaged in film research since 1987, when he participated in the establishment of China's first major in film history. Facing the issue of metauniverse and film, Professor Dai proposed three questions of soul: "is metauniverse really the future of film? Is it the depth of film? Is it the possibility of some kind of film?" After a wonderful speculative speech, She ended with a poetic statement: "Today, perhaps we are in a strange era related to the future: on the one hand, the future is not far away, and the future is close to us. On the other hand, modern lifestyle has overdrawn the future, so that we no longer have the future. The technological practice represented by the metauniverse, the imagination space provided by the metauniverse, and the creativity created by the combination of the metauniverse and movies may help us win the future again."

Wang Zhonglei, co-founder, vice chairman and CEO of Huayi Brothers Media Co., Ltd., stood at the height of the film industry and analyzed the core of the meta universe: "the core of the development of the meta universe is not technology, but content. If technology leaves content, there will be no temperature and no emotion." He believes that the meta universe is the product of human beings' continuous pursuit of innovation and continuous exploration of new fields, and the content is also constantly leading innovation. Both of them are essentially pursuing innovation, both in form and spirit. From the perspective of content creation, metauniverse can make the character scenes and interaction relationships in the real world and virtual world more three-dimensional and complex. Bring more possibilities for film and television content creation.

Liu Yi, vice president of the Chinese Academy of film literature, is a typical slash player. His films "war wolf" and "war wolf 2" are both popular and popular. Besides the main business of screenwriting, he and his friends jointly opened a screenplay company and a virtual studio. Whether screenwriters, screenwriters or virtual studios, the goal is the same - to live another life, which coincides with the concept of the meta universe. In Liu Yi's view, dreams are the most primitive meta universe. In dreams, you are another life, another person, another identity, and you can constantly experience completely different emotions. In the metauniverse, various technical means enhance the audience's sense of experience, and the strongest sense of experience is always human emotional experience.

Zhao Guodong, Secretary General of Zhongguancun big data industry alliance and author of the first domestic academic monograph on metauniverse, Find the connection between the meta universe and movies from the spiritual core: "the meta universe focuses on meeting people's spiritual needs. Movies are just a representative of our spiritual needs. People watch movies for the release of inner emotions and emotions, in order to meet our spiritual and emotional needs. From this perspective, movies are highly consistent with the spiritual core of the meta universe."

Mei Shitian, the promotion officer of the yuan universe at the Beijing International Film Festival and the digital intelligence officer of Tencent News, performed a talk show with the theme of "Yuan universe and literature". In Mei Shitian's view, "literature camel goes with the film, and technology also camel with the film. The double humped camel of literature and technology leads to the oasis of the yuan universe. The single humped camel with only technology leads to the mirage of the yuan universe."

The 12th Beijing International Film Festival was hosted by the Central Radio and television station and the Beijing Municipal People's government, and hosted by the Beijing Film Bureau, the Beijing Radio and Television Bureau, the Beijing Radio and television station, and the Huairou District People's Government of Beijing. As one of the most internationally influential cultural events in the capital, the Beijing Film Festival has developed into a witness to the vigorous development of Chinese films and an internationally renowned cultural card. Adhering to the purpose of "sharing resources and win-win future", the 12th Beijing International Film Festival will focus on the theme of "unity and dedication", and will hold many activities, such as the main competition unit "Temple of heaven Award", the opening ceremony, Beijing exhibition, Beijing Planning theme forum, film master class, Beijing market, film carnival, closing ceremony and award ceremony, the 29th University Student Film Festival, "film +". "Cloud North Film Festival" will set up "cloud Exhibition", "cloud Beijing market", "cloud live broadcast" and other contents. The "meta universe Film Forum", jointly hosted by the Beijing International Film Festival and mandrill mapping, as the first relevant activity, kicked off the 12th Beijing International Film Festival. At the historic critical moment when the construction of the meta universe started, it raised new questions, shared new ideas, expanded new directions and triggered new thinking. With the response and search of these focus issues, we will help build a new era proposition of China's film power during the 14th Five Year Plan period!

Beijing Hyundai, the partner of the first "meta universe Film Forum", provides users with a new experience of lifestyle with advanced intelligent Internet technology. The seventh generation Elantra will comprehensively and intelligently link the car with the society to provide a more convenient lifestyle.