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Cannes, France, auctioned 10 urban landmark heritages in the form of NFT digital collections

According to the French newspaper Le Figaro, at a special auction held last week, Cannes, France, auctioned 10 urban landmark heritages in the form of NFT digital collections.

Among them, the NFT digital collection of Le Palais des festivals, the venue of Cannes International Film Festival, was sold for 65000 euros, and the NFT of La Croisette was sold for 59040 euros. Cannes has become a European city pioneer in loading urban landmarks into the "metauniverse".

The NFT digital collection of Cannes Festival palace was sold for 65000 euros. Wikipedia map
Cannes is a famous seaside resort on the C ô te D'azur in southern France. This small town with only 75000 residents is famous all over the world for the Cannes International Film Festival held here every May. The ten city landmarks participating in the NFT digital collection auction are local famous tourist attractions in Cannes.

Among them, Le Palais des festivals is the place where the Golden Palm Award of Cannes Film Festival is awarded. In May every year, many world film celebrities gather on the red carpet and the avenue of stars in front of the festival palace. At the same time, Cannes is the second largest B2B salon host city in France after Paris, and is the host of internationally renowned business awards. Cannes Festival palace recently completed the upgrading of the new Laval virtual 3D conference activity solution by taking advantage of the epidemic gap.

Cannes Festival palace is the venue of the Golden Palm Award of Cannes Film Festival.

The seaside promenade outside the Cannes Festival palace, La Croisette, is less than 3 kilometers long, connecting Le Vieux Port and Pierre canto port, the famous water booth area of Cannes yacht show. Walking on the cross road, there are fine sand beaches and Mediterranean scenery on one side, luxury shops, luxury hotels and casinos on the other.

Cross Avenue

L'î Le Sainte Marguerite and le suquet in Cannes are also on the NFT digital collection transaction list. St. Margaret island is the largest island in Cannes Bay archipelago. The island is covered with 150 hectares of original eucalyptus and pine forests, and there is a heritage building of Warburg Royal military fortress in the green background. The old city of Le suquet in Cannes is built against the mountain behind the old port. The stone road in the Middle Ages winds between the colorful old houses. When the dusk is four, you can climb up the stairs, overlooking the panoramic view of Cannes Bay on the hilltop.

Cannes Suk old town

NFT is a virtual technology concept that has become popular with "metauniverse" in recent two years. Its full English name is "non-functional token", which is also translated into "non-homogeneous token" in China. Each token contains unique data information and exists as an electronic voucher for the ownership of virtual goods.
Because it cannot be deleted from digital files, it can be used to represent several digital objects, such as film clips, music soundtrack, video, skin in games, shield and other creative works or products. At present, it is more called "digital collection" in China.

At the beginning of 2021, a set of work "everydays:the first 5000 days" by digital visual artist beeple sold at Christie's in the form of NFT for a sky high price of $69.35 million, which quickly made the NFT market hot. NBA star curry also bought a monkey as his social account avatar for $160000.

A set of NFT works "everydays:the first 5000 days" by digital visual artist beeple sold for a sky high price of US $69.35 million. Wikipedia map

It is reported that after the auction, the winning bidder will get the 3D model of Cannes city landmarks and NFT digital collections, which can be integrated into the "metauniverse" and profit by holding virtual cultural activities.

In response, Mathilde Bernard, a cabinet adviser to Cannes Mayor David lisnard, said that the Cannes Film Festival hoped to use this measure to implant rich history and heritage into the virtual world and inject fresh vitality and value into the urban heritage.