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The First Ecological Conference of Culture and Tourism China's Metauniverse

On December 12, the first Ecosystem Conference of Cultural Tourism China's Metauniverse was opened in Fuzhou, Fujian Province. Relevant heads of the cultural and tourism departments, experts and scholars, and representatives of entrepreneurs gathered in Rongcheng to discuss the frontier proposition of the Metauniverse, explore the path of the ecological development, innovative application, standard formulation, and policy research of the Metauniverse, and witness the establishment of the Cultural Tourism China Metauniverse Ecological Alliance and the release of the White Paper on Cultural Tourism China's Metauniverse Project.

On the morning of the 14th, the sub forum of the General Assembly“ Meta universe technology: the development and application of the Chinese meta universe of cultural tourism based on blockchain technology” Focusing on the meta universe digital technology in cultural heritage“ Activation” The role of the field, the application prospects and main scenarios of the meta universe in the field of cultural tourism, the cultural tourism consumption market enabled by the meta universe, how to innovate cultural tourism projects, the application scenarios of blockchain in the cultural tourism industry and other related topics were discussed.

Liu Qiang, Secretary of the Party Committee of China Culture Media Group, Chairman of the Board, and President of China Culture News, attended the forum. Chen Xinhua, deputy editor in chief of China Culture Media Group, presided over the forum.

In the keynote speech, Wang Wei, director of the History Department of the Chinese Academy of Social Sciences, Shi Peihua, director of the Provincial and Ministerial Collaborative Innovation Center for Modern Tourism Development of Nankai University, Wang Shiwei, director of the China Cultural Relics Protection Technology Association, Chen Yiming, a famous economist, Lv Ning, deputy secretary general of the Leisure and Vacation Branch of the China Tourism Association, and director of the Information Management Department of China Culture and Media Group Li Xia, General Manager of Zhongchuan Global (Beijing) New Media Technology Co., Ltd., and Shang Guanyun, CEO of Zero One Universe, delivered keynote speeches in combination with their respective research fields and corporate achievements.

Wang Wei gave a wonderful speech entitled "Reflections on the Transformation and Dissemination of the Results of the Exploration of Chinese Civilization". Wang Wei systematically introduced the achievements of the Chinese Civilization Exploration Project in the past 20 years, as well as the environmental background, reasons for the rise and fall, and internal mechanism of the evolution of the Chinese civilization, which are shown in the archaeological achievements. He emphasized that to promote excellent traditional culture and let more cultural relics and cultural heritage live, it is necessary to use the digital technology of the meta universe in cultural heritage“ Activation” The innovative advantages in the field should be spread in a more visual way to enhance the communication and influence of Chinese civilization and promote cultural self-confidence and self-improvement.

Shi Peihua promoted the field of culture and tourism from the meta universe in his keynote speech "Application Scenarios of the Metauniverse in the Field of Culture and Tourism"; People; Things— Field” The reconstruction of the meta universe, the infrastructure construction of the meta universe, the fit between the meta universe and the genetic essence of cultural tourism activities, the application prospect and main scenes of the meta universe in the field of cultural tourism, the practical application and path exploration of the meta universe in the field of cultural tourism, the risk analysis in the application process of the meta universe, and the thinking and suggestions on the promotion of high-quality development in the field of cultural tourism by the meta universe have brought wonderful ideas.

In the keynote speech "Innovative Application and Prospect of Digital Cultural Relics Resources", Wang Shiwei put forward innovative ideas on digital protection and application of immovable cultural relics, digital protection and application of movable cultural relics, and informatization and digital construction of museums. He believes that the application of digital technology is an inevitable trend in the development of cultural relics protection. Scientific and reasonable protection plans can not be separated from the strong support of historical documents and big data. Strengthen the digital management of cultural relics, form a scientific and effective big data information system, and lay a solid foundation for sustainable cultural relics protection.