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YuanUniverse may have a business space of 8 to 13 trillion US dollars by 2030 when it gets the policy "support" again!

The State Council issued the Overall Layout Plan for the Construction of Digital China, which pointed out that economic and social development should be fully empowered. "Cultivate and strengthen the core industry of the digital economy, study and formulate measures to promote the high-quality development of the digital industry, and build a digital industrial cluster with international competitiveness. Promote the deep integration of digital technology and the real economy, and accelerate the innovative application of digital technology in agriculture, industry, finance, education, medical care, transportation, energy and other key areas. Support the development and expansion of digital enterprises, improve the financing and innovation mechanism of large and small enterprises, and give full play to The guiding role of green light investment cases is to promote the standardized and healthy development of platform enterprises. "

This heavyweight document again mentioned the integration of data and reality, on the one hand, it pointed out the direction for the future development of the digital economy industry, on the other hand, it also once again boosted the confidence of the digital technology industry such as the yuan universe.

"Although the metauniverse is still in the conceptual stage, many concepts related to it have been associated with various businesses. In the Chinese market, cross-industry technology and business innovation are also contributing to the gradual prosperity of the metauniverse industry pattern." Zhou Weiran, the managing partner of the global technology, media and communications (TMT) industry of PricewaterhouseCoopers, said in an interview with the reporter of the 21st Century Economic Report during the release of the 2023 metauniverse outlook, The universe is promoting the development of a huge ecosystem composed of different stakeholders (government, industrial parks, industry associations, academic research) and participants (the content and service industry of the universe, and other industries). According to the prediction of some global research institutions, by 2030, the yuan universe will open new business opportunities worth 8 to 13 trillion dollars, and the market prospect is very broad.

Underlying technology

In an interview with the 21st Century Economic Report reporter, many insiders said that as the underlying technology of the metauniverse, artificial intelligence and extended reality are playing an important role in promoting the transformation of traditional industries in the metauniverse.
"As the basic technology of the metauniverse, artificial intelligence (AI) It is transformative, not only mining the value behind it from a large number of data and simulations, such as what virtual avatars in the metauniverse buy or do, how to entertain or work, who to meet, and how to interact with brands; It can also help people without technical experience to create immersive metauniverse experience. For example, in the current Internet, you can design web pages without becoming a programmer, and create a metauniverse without becoming a technical expert. " Zhou Weiran said that in the metauniverse ecosystem, virtual reality (VR) is a very attractive and practical technology. Many enterprises have used it for induction, training, department collaboration, customer experience and other aspects. Other technical approaches to the metauniverse include augmented reality (AR) devices, laptops and smartphones.

In Zhou Weiran's view, AI will also continue to empower "virtual digital people", that is, computer-generated virtual people, to enhance the reality of human interaction with virtual people, just as with real people.

But at the same time, he also pointed out that the development of AI will bring new risks and may aggravate existing risks, including potential bias, deep fraud and abuse experience. The new compliance challenges triggered by AI require targeted metauniverse management regulations and regulatory measures.

"The success or failure of the metauniverse plan will depend more on the credibility than the function." Zhou Weiran said that enterprises should have excellent use experience and reliable and safe risk management to build their business metauniverse space to avoid risks such as metauniverse fraud, security vulnerabilities, privacy disclosure, data storage penalties or tax penalties.

"MetaUniverse does not need a new set of risk management methods. Based on the existing available management methods, enterprises can adjust them appropriately to control new risks and enhance credibility. In order to use MetaUniverse more responsibly, enterprises should consider new credibility and risk factors from six aspects, including economic benefits, data, governance (including network security) , digital identity, user experience and self-sustainability. The guiding principle of managing metacosmic risk is to ensure that credible design is integrated in the early stage and the whole process. " Zhou Weiran said.

Talent demand

In recent years, with the rapid development of meta-space related industries such as online games, a number of talents with meta-space related technical capabilities have accumulated in the domestic market.

But on the other hand, MetaUniverse has also extended a variety of business branches, including the economic development of MetaUniverse, the construction and operation of MetaUniverse, which all involve complex technical systems and ecological resources, such as the Internet, the Internet of Things, 5G/6G communication, artificial intelligence, blockchain, augmented reality, virtual reality and cloud computing, It will also expand the market scale of these related technology fields.

This puts forward requirements for comprehensive skills of talents related to the universe.

Zhou Weiran believes that if an enterprise wants to seize this part of talent bonus, on the one hand, it needs senior executives to make forward-looking decisions on their own metauniverse value orientation and business development ideas, so as to create space for this part of talent to play; At the same time, we should also create a corporate culture to attract and accommodate creative cutting-edge technical experts.

"Any new technology needs new talent skills, and the skills required by MetaUniverse and its related supporting technologies are more highly specialized. Some of them were almost non-existent a few years ago, and some of them were only in specific industries." Zhou Weiran said that at present, MetaUniverse-related technologies have become increasingly scarce, such as the need for monitoring and verifying transaction skills, and the need for skills to collect and protect Web3 ecosystem data, The latter is growing with the increase of the application of the metauniverse, and enterprises need to pay timely attention to the acquisition and cultivation of relevant talents or skills.

On the other hand, Zhou Weiran believes that under the background of the importance of ESG (environment, society and governance) initiative, enterprises can embed ESG goals (including diversity goals) and related management in the early stage of the Meta Universe Plan, such as using Meta Universe meetings to replace some face-to-face meetings, so as to reduce the carbon emissions of "business travel", which is one of the main sources of carbon emissions.